VILLARA WEB PRIVACY POLICY
Last Updated: October 30, 2026
Introduction
Villara (“we,” “us,” “our”) provides home services and information about related construction services. This Privacy Policy explains what personal information we collect, how we use it, how we share it, and the choices you have. This Privacy Policy includes disclosures required by the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).
We honor Global Privacy Control (GPC) signals where required and provide California privacy rights disclosures in this Privacy Policy.
1. Notice at Collection: What We Collect and Why
We collect personal information directly from you when you request a callback, call us, receive a call from us, or otherwise contact us, and automatically when you visit our website.
Categories of Personal Information We Collect
Below is a clear table showing each category, examples, source, purpose, sale/share status, and retention period.
| Category | Examples | Source | Purpose | Sold? | Shared for Cross-Context Behavioral Advertising? | Retention |
| Identifiers | Name, phone number, email address | You (forms, calls) | Callbacks, scheduling, responding to inquiries | No | Yes. Hashed contact information may be shared with advertising platforms for conversion measurement and audience building, unless you opt out. | Up to 24 months for unconverted leads (or longer if required by law) |
| Customer Records Information | Service address, ZIP code, service request details | You; created during scheduling/service | Scheduling, dispatch, service delivery, customer support | No | No | Retained for the duration of the customer relationship and thereafter as needed to maintain service history, warranty records, accounting records, legal compliance, operational records, safety documentation, and dispute-resolution records, unless deletion is required by law or requested by the consumer and no legal exception applies. |
| Commercial Information | Types of services requested, service history | You; service interactions | Provide and support services, warranty, customer care | No | No | Retained for the duration of the customer relationship and thereafter as needed to maintain service history, warranty records, accounting records, legal compliance, operational records, safety documentation, and dispute-resolution records, unless deletion is required by law or requested by the consumer and no legal exception applies. |
| Internet or Device Activity | Browser type, device info, pages viewed, cookie identifiers | Your browser; analytics tools | Site functionality, security, analytics, SEO, ad measurement | No | Yes, we share cookie identifiers,
IP address, device/browser data, pages viewed, unless you opt out |
Retained according to the settings and limits of the analytics and advertising tools we use. Google Analytics user-level and event-level data is generally retained for up to 14 months in standard properties. Aggregated, deidentified, or advertising reporting data may be retained longer for reporting, security, analytics, and business purposes. |
We do not intentionally collect sensitive personal information through our website contact or service-request forms. Please do not include sensitive personal information in free-text fields.
2. How We Use Personal Information
We use the information we collect for:
- Calling you back when you request services, and contacting you by phone (including AI-assisted calls) about appointments, memberships, and offers, where permitted by law
- Scheduling home services
- Providing service, customer support, and follow‑up
- Improving our website and marketing effectiveness
- Operating and securing our systems
- Complying with legal and safety obligations
Sending Villara marketing communications, measuring marketing effectiveness, and improving our services, where permitted by law and subject to applicable opt-out choices.We do not sell personal information.
We use cookies and similar technologies to collect information about your interactions with our website, including device information, IP address, browser type, and pages viewed.
We may disclose this information to analytics and advertising providers. When these providers use the information to deliver ads to you across other websites or services, this is considered “sharing” under California law.
You have the right to opt out of this sharing using the “Do Not Sell or Share My Personal Information” link or by enabling Global Privacy Control (GPC).
3. Who We Disclose Information To
We disclose personal information to service providers, contractors, and third-party advertising partners that support our business (see the Processor Inventory below), including:
- Website hosting and security providers
- Call center and AI-assisted call-handling service providers that answer, place, record, transcribe, and analyze calls (our phone system may use an AI assistant; you can always request a live agent)
- Customer relationship management and scheduling systems
- Analytics and advertising partners (e.g., Google)
- Service providers that help measure advertising effectiveness and attribute customer inquiries, phone calls, and service requests to marketing campaigns
- Legal, financial, and compliance advisors
- Job applicant tracking and management providers, such as Dayforce
- Law enforcement or regulators when required by law
Calls with Villara, including calls to our tracking numbers and calls handled by our AI-assisted call center, may be recorded, transcribed, and analyzed for quality, training, customer service, and marketing attribution. We tell callers at the start of a call when it is recorded or handled by an AI assistant.
4. Your Privacy Choices and Rights
You have the following rights under California law:
Right to Opt Out of “Sale” or “Sharing” of Personal Information
You can opt out at any time by visiting:
Do Not Sell or Share My Personal Information / Your Privacy Choices:
https://villara.com/privacy/your-privacy-choices
We also honor Global Privacy Control (GPC) signals automatically.
When we receive a valid opt‑out or GPC signal, we will display a confirmation such as:
“Opt-Out Signal Honored.”
Right to Know / Access
You may request the categories or specific pieces of personal information we have collected about you.
Right to Delete
You may request deletion of personal information we collected from you, subject to legal exceptions.
Right to Correct
You may request correction of inaccurate personal information.
Right to Non‑Discrimination
We will not deny services, charge different prices, or provide different service levels if you exercise your privacy rights.
How to Submit a Request
- Web: https://villara.com/contact-us
- Email: privacy@villara.com
- Phone: 916‑646‑2702
We may need to verify your identity for certain requests.
5. Cookies, Analytics, and Advertising
Our website uses cookies and similar technologies for functionality, analytics, and advertising measurement.
We use website analytics, advertising measurement, and attribution services to understand how people use our website and respond to our marketing efforts. These services may collect information about website interactions and responses to marketing efforts, such as device information, IP address, browser information, pages viewed, and similar internet or device activity already described in this Privacy Policy. We use this information to understand website performance, marketing effectiveness, and customer engagement. When information is used for advertising-related purposes, it may be considered “sharing” under California law. You may opt out through Do Not Sell or Share My Personal Information / Your Privacy Choices, and we honor Global Privacy Control (GPC) signals.
We may share hashed contact information, such as names, email addresses, phone numbers, and addresses, with advertising platforms for conversion measurement and audience building, unless you opt out.
We use Dayforce to host and process employment application information. Dayforce processes this information solely as our service provider.
Closing or ignoring any banner does not count as consent.
6. Children and Teens
Our services are intended for adults, including homeowners and construction businesses. We do not knowingly collect personal information from children under 13, and we do not knowingly sell or share personal information of consumers under 16. If we learn that we have collected personal information from a child under 13, or that we have sold or shared personal information of a consumer under 16 without required authorization, we will take appropriate steps to delete the information or stop the sale or sharing, as required by law.
7. Data Retention
We retain personal information only as long as necessary for the purposes described, or as required by law.
- Lead/contact data: Up to 24 months, or longer if needed for ongoing business relationships, legal obligations, or dispute resolution
- Service records and invoices: Retained as long as necessary to comply with legal, accounting, or operational requirements.
- Analytics, advertising, and internet/device activity data: Retained according to the settings and limits of the analytics and advertising tools we use. Google Analytics user-level and event-level data is generally retained for up to 14 months in standard properties. Aggregated, deidentified, or advertising reporting data may be retained longer for reporting, security, analytics, and business purposes.
- Job applicant data: Retained as required by employment, recordkeeping, and anti-discrimination laws, typically 3–4 years, unless retained longer for legal or hiring-related purposes.
- Legal or accounting requirements may require longer retention
8. Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, and destruction. These safeguards may include access controls, system monitoring, vendor controls, secure configuration practices, and incident-response procedures. No method of transmission or storage is completely secure, but we evaluate and improve our safeguards as appropriate based on risk, technology, and business needs.
9. Changes to This Policy
We may update this Privacy Policy as our practices or legal obligations change.
When updated, we will revise the “Last Updated” date at the top and provide prominent notice for material changes.
10. Contact Us
If you have questions about this policy or wish to exercise your rights:
Villara Legal Department
4700 Lang Ave
McClellan, CA 95652
Email: privacy@villara.com
Phone: 916‑646‑2702
Web: https://villara.com/contact-us
11. Job Applicants (Employment‑Related Personal Information)
If you apply for a job with Villara, we collect the personal information you provide during the application process. This may include your contact information, work history, education history, qualifications, references, resume and documents, and other information you submit through our application platform. Our job‑application forms are hosted by Dayforce, which processes applicant information on our behalf as our service provider. Dayforce is contractually prohibited from using your information for any purpose other than providing recruiting and HR services to Villara.
We use applicant information to evaluate candidates, conduct interviews, verify qualifications, communicate with you, comply with legal obligations, and make hiring decisions. We do not sell or share job‑applicant information for cross‑context behavioral advertising.
We retain job‑applicant information as required by employment, recordkeeping, and anti‑discrimination laws (typically 3–4 years, unless we retain it longer for legal or hiring‑related purposes).
You may exercise applicable privacy rights regarding your applicant information (access, deletion, correction, etc.), subject to legal exceptions.
12. Website, Marketing, Analytics, and Consent Processors
Processor Inventory
| Processor / Tool | Role / Purpose | Personal Information / Data | Use |
| Google services: Google Tag Manager, GA4, Google Ads (including DoubleClick/Floodlight conversion tracking) | Tag delivery, analytics, conversion tracking, remarketing, attribution, bid optimization, reporting. | Page views, on-site interactions, conversion events, advertising click identifiers, IP address, device and browser attributes. | Campaign measurement, attribution, audience building, bid optimization, and performance reporting. |
| Invoca including legacy DialogTech | Call tracking, dynamic number insertion, call analytics. | Inbound call metadata, tracking number, caller number, call duration, call recording, derived call analytics signals. | Attribute phone calls to marketing source and classify lead quality or booking outcome. |
| Broccoli AI | AI customer service agent for our call center: answers inbound calls, places outbound calls, and analyzes live calls handled by our customer service representatives. | Caller name, phone number, service address, service request details, call audio, call recordings, transcripts, and call analytics. | Answer calls, book and reschedule service, appointment reminders and follow-up, customer support, call quality review, and representative coaching. |
| Microsoft Advertising UET | Conversion tracking and remarketing where Microsoft Ads is running. | Page views, conversion events, MSCLKID, IP address, device and browser attributes. | Campaign measurement, attribution, audience building, bid optimization, and reporting. |
| Meta Pixel / Facebook Pixel | Conversion tracking and remarketing where Meta advertising is running. | Page views, conversion events, IP address, device and browser attributes. | Campaign measurement, audience building, and campaign optimization. |
| Amazon Advertising (Amazon Ads pixel) | Conversion tracking and advertising measurement where Amazon advertising is running. | Page views, conversion events, advertising identifiers, IP address, device and browser attributes. | Campaign measurement, attribution, and audience building. |
| OpenAI Ads Measurement Pixel | Advertising measurement and conversion tracking where OpenAI (ChatGPT) advertising is running. | Page views, conversion events, IP address, device and browser attributes. | Campaign measurement and attribution. |
| Mountain | Campaign measurement for OTT advertising where used. | Page views, conversion events, hashed IP addresses. | Campaign measurement. |
| Osano | Consent management platform. | Consumer consent state and privacy preferences. | Gate tag execution based on consent and record user privacy preferences. |
| First-party tracking hosts: Polaris Pixel, Google Tag Gateway, Server Side Tagging | First-party tracking and server-side tagging served from subdomains of villara.com. | Page and event telemetry. | Attribution and performance reporting for Villara reporting. |
| Google Data Studio | Reporting dashboard tool. | Ad platform performance and metadata. | Query data and generate reports across marketing platform accounts. |
| Dayforce | Employment applications and HR recruiting. | Applicant contact information, work history, education history, qualifications, references, resumes, documents, and other submitted application information. | Host and process job applications; support recruiting and HR workflows. |
